For mold-breaking models like the Link and Link Axis to have full impact, the innovation must be scaled. That action is underway. A holistic look at Nike product lines and supply chains are already determining where new approaches can be implemented to reach a wider audience and to move closer to its sustainability goals for 2025 and beyond.
True scale also requires robust cross-industry collaboration to create the business models and infrastructure that make it possible to recycle products. To that end, Nike is building partnerships to grow its recycling capabilities, and it’s investing in product take-back consumer programs across the world that will help grow its ability to repurpose end-of-life products.
As essential: By embracing radical new aesthetics like the Link and Link Axis, Nike is signaling the importance of circular systems for fighting climate change and inviting consumers and the design community to engage in a conversation about it.
To that end, Nike is proud to participate in “Plastic: Remaking Our World,” an exhibition at Germany’s Vitra Design Museum, one of the world’s leading design institutions, from March 26 to September 4, 2022. The exhibit highlights the exploration of design and evolutionary journey behind the ISPA Link Axis, and will be a unique window into the brand’s approach to innovative design with sustainable intent.
With the Link and Link Axis, Nike is further accelerating its move toward a circular, zero-carbon and zero-waste future. As Nike Chief Design Officer John Hoke puts it, “We have a responsibility to consider the complete design solution: how we source, make, use, return and ultimately reimagine product. The goal is to make matter matter more.”