Jimmy Choo Unveils Summer 2022 Campaign | The Optical Journal


Jimmy Choo unveils its Summer 2022 campaign starring Precious Lee and Barbara Palvin with Madison Headrick and Geron McKinley. We meet the line-up at a decadent party, the mood is playful poolside glamour. The opulent surroundings reflect the bold embellishments, strong silhouettes, and uplifting colors of the new collection.

Jimmy Choo Auri
AURI

The Summer 2022 campaign brings together Jimmy Choo’s latest women’s and men’s collections. This season, Creative Director Sandra Choi was inspired by the idea of a ‘modern goddess’ and really distilling the vibrancy of the brand, with new designs like remastered rope sandals and updated icons – from pumps cast in sunset shades to jacquard essentials – that really capture the excitement and energy of the season. The still and moving images reflect the glamorous, daring, and confident spirit of Jimmy Choo.

Summer2022_Auri-GS-and-JC329-
Auri and JC329

The campaign also presents Jimmy Choo’s latest eyewear collection with Barbara Palvin showcasing the AURI sunglasses and JC329 opticals.

Jimmy Choo JC-329
JC-329

Models: Barbara Palvin, Precious Lee, Madison Headrick, and Geron McKinley Photographer: Claire Rothstein Film Director: Paul McLean BTS Photographer: Alfonso Duran Creative Direction: Sandra Choi Production: The Production Club Stylist: Alicia Lombardini Make-up Artist: Tyron Machhausen Hair Stylist: Panos Papandrianos Set Designer: Rafael Olarra

Jimmy Choo Summer 2022 Sonja D

For more information contact your Safilo representative.

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