Buffer review

Buffer is billed as a simple but effective, all-you-need social media toolkit for small businesses. It’s just one of many different social media management (opens in new tab) tools out there on the market, but the emphasis with Buffer is on affordability, which is always welcome given current trading challenges.

If you’re after a one-stop social media management solution then Buffer should do the trick, even within the confines of its free edition. To unleash its full potential though you’ll need to invest more time and money to gain access to its full suite of tools. The best example of this is with the Essentials package, but the Team edition is better suited to collaborating working.

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